Virtual Marketing Service

August 21st, 2008 in Homebase by 0

Why outsource your marketing?

As a small business owner, you’re reluctant to hire an extra marketing person. Better to use Jenny and ad marketing to her admin role. You’re not going to use an advertising agency. You got a quote from pompous git called Trent once and nearly fell off the chair. Having said that, you know that marketing is important. Really important. So Jenny it is. New strategic priority, Jenny! Marketing! The only thing is Jenny’s already busy and she can’t use Photoshop.

Solution

An outsourced (or virtual) marketing service gives you:

no overheads
no contracts
no superannuation, sick-leave or holiday pay
scalable to your needs
no ‘cross-wires’ through misunderstandings between ‘strategy’ advisers and ‘creatives’. You only need to give one brief
one contact person who will work to understand your unique business situation and opportunities
on-hand email advice about anything that comes up
100% customisable for what you need, so no waste

Example

Michael started with a Strategic Marketing Plan for his business, then a Logo Refresh so the brand matched his business goals. Now he maintains his marketing and promotions through the VMS.

He receives:

monthly print ad graphic design and writing (in conjunction with the key business objective at the time)
monthly website article on a topic / blog post (he approves it before it is posted)
social media maintenance (Twitter and Facebook). We make it look pretty and then post info in conjunction with the social media policies we have developed for Michael’s company (our tweets and Facebook messages go to Michael’s inbox for approval before they go live)

Options to Consider

You have the option of any of these elements:

Advertising: print and online advertising design
Campaign: planning and execution
Social media set-up & maintenance
Writing: article / web post / blog writing
Regular Communications with your Customers / Clients: e.g. letters, newsletters or email

These options are flexible. If there is anything else you need, we can organise this. Every client is different.

Free Consultation

Each new client receives a free one hour consultation so that we can organise your virtual work plan together.

This will include background of your company and customers or clients, your services, communications and examples of past work or templates you might like to use. We also work out how you best like to be contacted- either in person, by phone or email, and how often you like to be invoiced.

What if I don’t like the work?

This is a consultative service so all work is open to revisions (changes) until you are happy with it. We strive to get it right the first time.

What if you service a competitor?

We have a no-competition policy. Within each geographical area, we will only service one company in each industry. That means if you have a psychology practice in Wollongong, we will not service another psychology practice within that same city. No direct competitors means no conflict of interest. It also gives you the fair-and-square opportunity to be a leader of marketing in your category. If you become a client, any reasonable boundary that you set with us is our no-go zone.