Virgin. Apple. Red Balloon. IKEA. The Body Shop. The strongest brands in the world all share one thing in common.They were pioneered by one person’s vision and are a direct reflection of that person’s strengths and values. In other words, they are AUTHENTIC. We have created a model that will guide you through the steps of creating your business’s most valuable asset – your brand.
A Japanese innovation for car manufacturing turns into experiential marketing heaven. Ways you might use QR for your business?
Reinforcement? Involvement? Heuristics? Here are a few terms you may have read or heard about, but were unsure what they really meant.
It is easy to become immobilised by the volume and complexity of information about these subject matters. Don’t be. What is important is how you can use data analytics to achieve real results for your business. This is what we suggest is important.
Marketing has evolved over the decades. The power has shifted from the company to the consumer. In order to be successful we need to adopt a customer-oriented approach.
Facebook Pages benefit from a strong call to action with the objective of having users click the Like button. Step by step instructions as to how to create one.
How do you plan your marketing calendar? By keeping focused on your business objectives.
Just because you’re a small business, doesn’t mean you can’t have a super-size brand. Tips for those entrepreneurs who want to do it themselves. Based on a presentation delivered in 2003, but the principles are as true today as ever.
Cheap Tactics Now, you’ve plotted your vision on the map, you know your engine pretty well or at least you know what type it is, and you’ve got a comfortable position to steer yourself right into the heartland of that target market. And it’s often at this point that people say they have so much [...]
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