Virgin. Apple. Red Balloon. IKEA. The Body Shop. The strongest brands in the world all share one thing in common.They were pioneered by one person’s vision and are a direct reflection of that person’s strengths and values. In other words, they are AUTHENTIC. We have created a model that will guide you through the steps of creating your business’s most valuable asset – your brand.
Just because you’re a small business, doesn’t mean you can’t have a super-size brand. Tips for those entrepreneurs who want to do it themselves. Based on a presentation delivered in 2003, but the principles are as true today as ever.
Cheap Tactics
Now, you’ve plotted your vision on the map, you know your engine pretty well or at least you know what type it is, and you’ve got a comfortable position to steer yourself right into the heartland of that target market.
And it’s often at this point that people say they have so much more confidence.
Now [...]
Measure your customer satisfaction and brand health with one simple question. An explanation of the Net Promoter Score – perfect for both big and small businesses.
A look at the differences between commercial and nonprofit brands with a view for guiding nonprofits, using the Salvos as an example.
London is burning. So was LA in 1992. It served an interesting lesson for companies world-wide.
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