The Dirt on Loyalty Programs
The best and worst rewards programs. Some practical advice from those who have studied them and found what works and what doesn’t. Based on Harvard Business Review article by Joseph Nunes and Xavier Dreze.
Managing Customer Experiences
The ‘humanics’ of your service experience are just as important as the mechanics. How to make your service a positive experience. Summary of the article “Managing the Total Customer Experience” by Berry, Carbone & Haeckel, 2002, MIT Sloan Management Review.
Using Psychology to Influence
We can encourage people to behave in certain ways when we understand the underlying financial, social and emotional motivations – to avoid or approach, that is the question.
Things Australian ISP marketers should consider
Communicating services is no easy task. This academic article examines best practise from an Australian Internet Service Provider context with managerial implications to consider.
IKEA – Strategy in a Nutshell
IKEA is an iconic global phenomenon. What’s the secret? Is it sustainable? How does it work? A company strategy in a nutshell.
Branding Nonprofits – Case Study of ‘The Salvos’
A look at the differences between commercial and nonprofit brands with a view for guiding nonprofits, using the Salvos as an example.
No-one Thinks Big of You (The Pinkie Campaign)
A detailed autopsy of a road safety campaign that – finally – doesn’t produce a corpse. Why the Shame Appeal works better than Shock & Fear for this target audience. How the campaign could be even more effective.
