rewards cards

The Dirt on Loyalty Programs

May 10th, 2012 in Articles by 0

The best and worst rewards programs. Some practical advice from those who have studied them and found what works and what doesn’t. Based on Harvard Business Review article by Joseph Nunes and Xavier Dreze.

bad customer experience

Managing Customer Experiences

May 4th, 2012 in Articles by 0

The ‘humanics’ of your service experience are just as important as the mechanics. How to make your service a positive experience. Summary of the article “Managing the Total Customer Experience” by Berry, Carbone & Haeckel, 2002, MIT Sloan Management Review.

1950s cola ad

Using Psychology to Influence

April 23rd, 2012 in Articles by 0

We can encourage people to behave in certain ways when we understand the underlying financial, social and emotional motivations – to avoid or approach, that is the question.

bigpond

Things Australian ISP marketers should consider

March 28th, 2012 in Articles by 0

Communicating services is no easy task. This academic article examines best practise from an Australian Internet Service Provider context with managerial implications to consider.

IKEA

IKEA – Strategy in a Nutshell

November 1st, 2011 in Articles by 0

IKEA is an iconic global phenomenon. What’s the secret? Is it sustainable? How does it work? A company strategy in a nutshell.

Salvos red bucket

Branding Nonprofits – Case Study of ‘The Salvos’

August 2nd, 2011 in Articles by 0

A look at the differences between commercial and nonprofit brands with a view for guiding nonprofits, using the Salvos as an example.

speeding campaign billboard

No-one Thinks Big of You (The Pinkie Campaign)

August 2nd, 2011 in Articles by 0

A detailed autopsy of a road safety campaign that – finally – doesn’t produce a corpse. Why the Shame Appeal works better than Shock & Fear for this target audience. How the campaign could be even more effective.