Get Creative with QR Codes
A Japanese innovation for car manufacturing turns into experiential marketing heaven. Ways you might use QR for your business?
Terms in Context
Reinforcement? Involvement? Heuristics? Here are a few terms you may have read or heard about, but were unsure what they really meant.
SMART Marketing Calendar
How do you plan your marketing calendar? By keeping focused on your business objectives.
Net Promoter Score
Measure your customer satisfaction and brand health with one simple question. An explanation of the Net Promoter Score – perfect for both big and small businesses.
Market Sensing
Jack be nimble, Jack be quick. The world is changing so fast now, and is moving at an exponentially faster rate each day. This affects needs, wants, products, services and strategy. With this pace of change and constant fklux of technology and competitors, some say that the rules of marketing no longer apply. In fact, [...]
How to Set Objectives
“To be the best accountant in Madison County!” Is this a good objective? Maybe, but it’s not a SMART one. Setting good objectives is not always easy. Here is the trick. Objectives should be SMART. Specific – be clear about exactly what you want to achieve. For example, “To generate lots of enquiries” is not [...]
The Marketing Mix – For Services
You may have heard the term “the marketing mix.” This was a term coined in the 1960s to describe the four elements that can be modified or manipulated to generate profit. The marketing mix is also known as the four Ps. Product – including the innovations, packaging, purpose. Price – how much will you charge? Pricing [...]
What is a ‘Market Orientation’?
“Market oriented companies achieve superior performance.” So what does it mean to be market oriented?
