The Risky Business of Services
Services carry a higher perceived risk than Products, but there are a few things a Services brand can do to mitigate this.
5 Ways to Compete through Service
Services are the “burning platform”. They dominate the developed world’s economy and are set to continue. So how can we compete through service?
Challenges & Solutions for Services
Services have some challenges that product goods do not. Here is a brief overview and a number of suggested solutions.
A Tour of Tumblr
Tumblr grew by 1500% last year and now is worth $135 million USD. Why? Because it’s an addictive, easy to use cross between a blog, Twitter and Facebook. And it plays nice with other kids. Here is the lowdown on why and how you can use Tumblr.
Dani’s Tumblr Photo Blog
Here is Dani’s Photo Blog from adventures around the world. It’s an example of how you can integrate Tumblr into WordPress.
Brand Creation
Virgin. Apple. Red Balloon. IKEA. The Body Shop. The strongest brands in the world all share one thing in common.They were pioneered by one person’s vision and are a direct reflection of that person’s strengths and values. In other words, they are AUTHENTIC. We have created a model that will guide you through the steps of creating your business’s most valuable asset – your brand.
QR Codes – Creative & Interactive Marketing
A Japanese innovation for car manufacturing turns into experiential marketing heaven. Ways you might use QR for your business?
Terms in Context
Reinforcement? Involvement? Heuristics? Here are a few terms you may have read or heard about, but were unsure what they really meant.
Search Made Simple
It is easy to become immobilised by the volume and complexity of information about these subject matters. Don’t be. What is important is how you can use data analytics to achieve real results for your business. This is what we suggest is important.
SIVA – The new marketing mix
Marketing has evolved over the decades. The power has shifted from the company to the consumer. In order to be successful we need to adopt a customer-oriented approach.
