The Dirt on Loyalty Programs
The best and worst rewards programs. Some practical advice from those who have studied them and found what works and what doesn’t. Based on Harvard Business Review article by Joseph Nunes and Xavier Dreze.
Managing Customer Experiences
The ‘humanics’ of your service experience are just as important as the mechanics. How to make your service a positive experience. Summary of the article “Managing the Total Customer Experience” by Berry, Carbone & Haeckel, 2002, MIT Sloan Management Review.
What People Think When Waiting
The eight psychological truths around waiting. How you can ensure your customers feel good, while they’re waiting for your service.
How & Why to Use Service Blueprinting
Service blueprinting helps an organisation understand the ideal service experience and evaluate its competitive positioning. What is the desired service compared to the actual one? A brief outline of why and how you can use them.
Designing Servicescapes
Create the optimal service experience for your target customer through the clever manipulation of colour, sound, smell, touch and taste.
Using Psychology to Influence
We can encourage people to behave in certain ways when we understand the underlying financial, social and emotional motivations – to avoid or approach, that is the question.
Things Australian ISP marketers should consider
Communicating services is no easy task. This academic article examines best practise from an Australian Internet Service Provider context with managerial implications to consider.
Search Made Simple
It is easy to become immobilised by the volume and complexity of information about these subject matters. Don’t be. What is important is how you can use data analytics to achieve real results for your business. This is what we suggest is important.
SIVA – The new marketing mix
Marketing has evolved over the decades. The power has shifted from the company to the consumer. In order to be successful we need to adopt a customer-oriented approach.
Blue Ocean Strategy
Three years after the book, Blue Ocean Strategy was published, Indian motor car maker, Tata Group, pulled the same trick as Henry Ford. In 2008, they launched a $2,500 ultra-cheap four-wheel car for the masses of Indians who were used to getting around on two. Now the “People’s Car” is set to flip the entire auto industry on its head.
