Marketing Strategy
Your Marketing Strategy is the blueprint for your actions.
It should clarify everything about who you are and what you do and for whom. It’s a must have.
Here are the components:
Situation Analysis
- Industry
- Competitors
- Customers – Behaviour and Psychology
- Your Business
- Your Resources
- Your Strengths
- Your Customer Value Proposition
SWOT / TOWS
- Your Strengths, Weaknesses, Opportunities and Threats
- How you can use your Strengths to exploit Opportunities, Minimise Weaknesses and Block the Threats
The Vision
The inspiring and energising lifeblood of the organisation
- Your mission and vision. Your Story.
The Brand
- The Brand Psychology
- Five facets: physique, personality, culture, self-image, relationship, reflection,
Communication Objectives
- Make them aware of us?
- Understand what we do?
- Prefer us?
- Use us or at least call us?
Creative Platform
- The Message
- Flavour (funny, smart, minimal, teasing, blunt, emotive, fearful, solving)
Media Strategy
- Reaching our target customer- in the most cost-effective way possible
Measurement
- Is it working?
Budgeting
- How much will it cost?
- What will the investment deliver?
- How much money will our investment return?
We can create Marketing Strategies within any budget.
Please contact us to discuss.
