Writing

Good writing is a pleasure to read. Graceful, eloquent, absorbing. Or hilarious, irreverent, enjoyable.

Words are wonderful.

But the sad truth is that many people believe that the only qualification they need to write well is being literate.

They wonder why their media releases are never published, why their websites don’t rank well in Google, why their sales letters never get the results they want.

Words are the bows and arrows that will get your message to the head and the heart. Or land your message way off course.

The right words will sink down into the basement of human emotion and motivation and explode at a pre-set level. Think this. Feel this. Know this.

They may also plant the seed that will grow into a future action: Do this.

Good writing rewards your reader, delights them, educates them or inspires them.

All marketing communication tasks have an objective. The demands of your reader will be different for each method or channel of marketing communication.

These might be: